Video Lighting: Learn The Importance Of This Practice And Learn The Main Techniques!


It is necessary to consider many aspects to make audiovisual material pleasant to the viewer’s eyes. I’m talking about the equipment used to capture images and audio, a good look, and lighting for video, one of the most important technical attributes in the process and whose secret is to balance the relationship between light and shadow. With that in mind, this content presents some interesting lighting techniques that you can put into practice in your company’s audiovisual projects. Read on to learn and not make common production mistakes

The Secret Is To Balance The Relationship Between Light And Shadow

As the term itself conveys, this lighting technique for video consists of capturing the image of a person or object in shadow. Generally, the effect is produced when the sun is positioned behind the scene model, causing a kind of “eclipse” between it, the light source, and the camera. If you like the silhouette effect (when the object or character is entirely dark, showing only its shape in the image), the backlight technique is one of the best ways to get the desired result. The tip is to use it when the sun is setting.

Outdoors On Sunny Days (Natural Light)

Each video lighting technique yields different results. Model books, engagement shoots, and many other images are usually in good old-fashioned natural light: sunlight. But this technique doesn’t apply to every situation. It’s just that the harsh light of a sunny day, for example, can reinforce the marks (wrinkles, expression lines, and features) on the face of those who appear in the video. With very diffused lighting, nothing like a cloudy day. The sunset can bring an interesting result if the idea is residual lighting. Remember that the camera receives different settings for each situation.


The end of the day is the best time to apply the technique. Like the previous tip, which has natural light as the main artifice, the flare consists of using the incidence of sunlight from the side of the lens to cause an effect, which are bright spots in the image. This feature is considered a defect of objective lenses, but know that it can be used to highlight specific elements in the scene and even leave the production with a dreamy atmosphere.

The end of the day is the best time to apply the technique, as it is when the sun’s position favors the incidence of solar rays on the lens, producing an image with golden sparkles. Remembering that this effect reduces the contrast and makes it difficult to focus on the scene, but nothing that good professionals don’t know how to get around.

As you can see, each lighting technique for video generates different results, which opens up many possibilities. It is worth noting that it is essential to have the help of an experienced producer such as gillespie productions appleton so that she takes care of this and other technical details from the first stages of the production process of your projects.