The Digital Landscape Of College Search


The college search process has transformed for both the students that apply and the institutions that enroll. The current generation of students is one that’s fully digital. To forge a connection with Gen Z in a competitive space, college marketers, recruiters and other professionals must meet them where they live and deliver content to fit their ever-shifting preferences. If major updates are not made to an institute’s marketing and communication strategies, it risks being unseen or disregarded. As such, it’s imperative to make improvements and changes when necessary. To better prepare your institution for these changing landscapes, take a moment to review the infographic coupled alongside this post.

The Digital Landscape Of College Search provided by Encoura, a company specializing in graduate program digital marketing